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The Importance of Research When Designing a Brand

Starting a new business is exciting.

You get to see your dream realised, create something amazing and build a life you love.

But before you can do all of that, you need to do your research and get the basics right. Your business needs a brand.

Through cleverly created visual elements, your brand should showcase the purpose and story of your business. More than just a logo, your brand is a key component in presenting the right image for your business and drawing the right customers to it.

When Hannah began her business Little Giants, she knew that she needed to create an amazing brand. So, she came to see us here at Crisp Graphics.

And we were up to the challenge! We worked with Hannah to design her brand and build her eCommerce website. 

Where It All Began...

To be able to create a unique and cohesive brand, we first need to understand the direction a business will take. This always means some research...

“Tonia helped me to create my brand from scratch. I felt nervous to start because I had an idea for a business and didn't know how to bring it to life. Tonia asked so many questions and made me think about things that I never would have thought of myself.

The process was fun and easy. It was a bit tricky at times when I was asked questions I hadn't thought about yet and that I didn't know the answer to. But, overall Tonia made me feel relaxed and comfortable.”

With all the right information, we can work our magic. Doing the research, asking the questions and knowing exactly what Hannah wanted to create meant that we could create something we were all proud of.

The End Result…

“I absolutely love my website and branding. Tonia has created this amazing brand for me which I absolutely love. I get great feedback from customers about my brand all the time and it makes me so happy. I recommend Tonia to others every chance I get.”

Tonia’s work has generated great results for Little Giants. Not only did the website win the Best E-commerce Website at the Rocketspark AU & NZ Design Partner Awards, but the business has seen steady growth. Working with Tonia was an investment in the business that truly paid off, the returns have been enormous!

Hannah’s brand was so fun to create. Her products are amazing and we have recently worked with her on some packaging designs for her first supermarket product.

So, if you are looking to start your business on the right foot with a strong brand, or are looking to kick some life into your current brand, then get in touch with us here at Crisp Graphics.

You don’t have to just take our word for it, Hannah has some advice also...

“Meet up or have a conversation with Tonia to see if you would be a good fit together. She's an awesome down to earth person that is so knowledgeable and passionate about what she does. If you decide to go with her then trust the process and ask questions when you aren't sure. The outcome will be great!

It is always a really positive experience working with Tonia and the work that she does is the best!”


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